Personality, Experience, Know-how.

The Management of retailplus.


Chris Bücker is the founder and managing partner of Retail Plus GmbH. Chris has acquired over many years a profound knowledge of retailing. In the last 20 years he has occupied CEO or senior management roles in well-known internationally successful retailers and consumer products companies such as Expert International, Tengelmann Group and British American Tobacco.

Today, Chris focuses primarily on trends and developments in the retail industry.

As an industry insider, Chris also provides fresh impetus as a much sought-after speaker at national and international conferences and conventions. His range of subjects include, amongst others:

  • The Retail Renaissance: How retailers can survive and prosper in a disruptive world
  • Change or Die! Successful retailer examples of how they have adapted to a world that has completely changed   
  • German Discounters "conquer" the retail world: The secret of their success
  • The success of Apple – A strategic view upon the most successful retailer of our time
  • Alone or Together? How to build up or enforce a national buying organization
  • Big player or just façade? The success factors of building a strong and successful international buying group


In addition, Chris is a sparring partner for international executives and helps them analyze and evaluate the latest developments in retailing, helping them to derive new solutions and strategies from them.

As a renowned retail expert, Chris is also in demand as an independent non-executive  supervisory board member for retail companies. He brings extensive experience of the latest retail concepts and aspects of international business development. His unique pan-European network of international managers and executives compliments his competency profile for a board of directors.

In addition to Chris, retailplus has an experienced team of recognized retail and management experts.